Join Gianmarco Meli with Paul Baron to talk about ways to scale the business by putting the brand on social media through the power of influencer marketing. Paul is the founder and CEO of Chat Marketing University. He provides a step-by-step guide to reach out to influencers on Instagram and TikTok and turn them into pwerful marketining allies. Here’s a breakdown of what to expect in this episode:Why focus marketing on Instagram and TikTok
- Have a general idea of who the buyers are through hashtags
- Vet for influencers who have organic engagement
- Treat influencers as partners for a long-term business relationship
- Platform comparison between Instagram and TikTok
- And so much more!
Download the “Influencer Outreach Process” and learn the strategies to build up your army of influencers ready to promote your brand to thousands of their fans and followers.
About Paul Baron:
Paul Baron has been in the digital marketing space since 2008 and has been an eCommerce brand owner selling on Amazon since 2015. He is a million-dollar Amazon seller, international Keynote speaker on Chatbots and Influencer marketing, and a sought-after expert consultant on all things digital marketing- specifically Influencer and Chatbot Marketing Automation.
His brands have received consulting from Shark Tanks Barbara Corcoran and have been featured on the Rachael Ray Show, in Forbes magazine, on televised and print news, and in national magazines and blogs.
As founder and CEO of Chat Marketing University, Paul teaches Messenger marketing automation strategies that leverage ManyChat for product launching, ranking, list building, and review-generation to Amazon and eCommerce sellers.
The Chat Agency offers full-service conversational marketing and audience-building services leveraging chatbot marketing automation, including his proprietary nano-influencer framework to build brands and drive sales
Visit the Chat Agency for more info: https://www.thechatagency.com/
Tools & Useful Resources
– Download the ultimate guide for Amazon sellers to Capturing Systems & Creating SOPs to learn how to systemize your business and accomplish more with less: https://www.thesellerprocess.com/systemsebook/
– Helium 10 – Essential tool to perform most of the operations related to your product research before deciding where to source it
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Note: these are aﬃliate links that will give you a discount if you decide to subscribe to the tool, and will give me a small commission to help to support the generation of free content like this episode. I personally use these tools in my own private label brand therefore I recommend sellers to take advantage of them to simplify and automate their operations.
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