Pivot from “Selling Stuff’ to Building a Legit Brand

In the ever-evolving world of e-commerce, simply selling products online is no longer enough. Building a legit brand that resonates with your target audience has become the key to long-term success. But how do you make this transition from selling stuff to establishing a brand? 

Join us in this episode of The Seller Process Podcast with Ben Leonard
, a successful entrepreneur who built a seven-figure business in three years, about transitioning from simply selling goods online to establishing a trustworthy brand.

Here’s a breakdown of what to expect in this episode:

  • Understanding the Concept of Pivoting to Building a Brand
  • The Mindset Shift from Selling Products to Building a Brand
  • The Strategy of Building a Brand Identity
  • The Process of Building a Product Line for a Real Brand
  • Understanding the Concept of a Brand
  • Validating a New Product and Aligning it with Brand Values
  • Understanding Unit Economics in Product Selection
  • The Creation of a Legit Brand
  • The Importance of Understanding Your Customer

Download “Quit Stalling Resources” by Ben Leonard

About Ben Leonard:

Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail.

Ben is the author of the best-selling and acclaimed book Quit Stalling And Build Your Brand – You Don’t Need an MBA to Crush it in Ecommerce and brains behind the ecom course Product Empire.

Ben has been featured in various press including Forbes. Ben is a sought-after ecommerce consultant, and international speaker. Meanwhile Ben’s brands are used by international athletes, A-list Hollywood film stars and featured in multiple national press publications.

Now Ben is doing it all over again with new brands, and helping others to do the same with his ecommerce consultancy (
www.benleonard.pro) and ecommerce brokerage (www.ecombrokers.co.uk). Ben is the antidote to gurus.

Tools & Useful Resources

FBExcel — Best Automation Tools. FBAexcel offers powerful tools built entirely on Google Sheets to help you automate keyword research, PPC optimization, metrics tracking, and more. Sign up for free through the link below to get “Keyword Dominator”. Click here. 

Billo – Top Quality UGC videos – Our favorite place to create product videos for Amazon and social ads. It connects you with hundreds of video content creators that will shoot professional videos starting at 59$. Get 20$ off with code TSP20 – Click Here

The Seller Process Podcast is the first podcast that offers content specifically designed for e-commerce sellers that aim to scale their business by improving their processes, creating more efficient systems, and creating excellent operational efficiency.

The host will interview expert e-commerce entrepreneurs, coaches, and professionals to create an insightful and value-packed show aimed at helping listeners to accomplish more with less time and effort through the use of systems, processes and SOPs.

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