Join Gianmarco Meli and his guest, Mike Zagare, as they talk about a strategy to span the entire buying cycle with PPC campaigns that target Amazon customers to become loyal to your brand. If you want to create an all-encompassing PPC approach to let more people find your products, increase your conversions, and boost recurring purchases from current customers, this episode is for you.
Listen to this episode to get actionable advice on building successful PPC campaigns and making sure your brand stands out from the competition.
Here’s a breakdown of what to expect in this episode:
- understand the buying cycle
- the differences between sponsored product ads and sponsored brand video
- the different types of ad types and strategies to adopt for your business
- and how to protect your brand with brand awareness campaigns
- other topics related to successfully advertising your business!
Download the “PPC Playbook” made by Mike at PPC Entourage, and discover how to turn simple browsers into loyal customers of your brand using the power of Amazon ads!
Mike Zagare is the owner and founder of PPC Entourage, one of the original amazon ad software and management companies. Mike started as a physical therapist in 2015 and knew there had to be a better way, so he started his eCommerce journey. Using the power of Amazon Ads, he built a 7 figure brand in less than one year. Now Mike helps other sellers do the same with free valuable education, PPC Entourage software, and the ad agency. He is also the author of the Amazon Ads Playbook series.
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