7 Steps to Turn Your Private Label into a Household Brand

Join Gianmarco Meli and his guest, Rodrigo Gonzalez, as they talk about branding strategies employed by leading businesses and how you can apply them in your company to transform your private label into a legitimate brand that your clients will love. If you’re wondering how to turn your Amazon private label into a strong and trusted household brand name this episode is for you!

Here’s a breakdown of what to expect in this episode:

  • The first step is to know your niche.
  • The power of knowing who your target audience is.
  • Positioning based on product characteristics and cultural attributes.
  • What is a brand archetype, and how does it work?
  • And so much more!

Download the “Branding Strategy Guide” by Principium Studio and transform your Amazon private label into the next big household brand in your category! 

About Rodrigo Gonzalez:

Rodrigo is a Brand Strategist with five years of experience in e-commerce and 10+ years of business consulting. He is the co-Founder of Principium Studio, a brand strategy and design studio focusing on e-commerce companies to increase their conversion rates, brand awareness, customer loyalty, and name reputation. Principium Studio has worked with big and small e-commerce brands; among the big brands include Disney, Newman’s Own, UCLA, and KONA Deep. Through its brand expansion strategies, Principium Studio has increased brands by 4-6X.

Connect with Rodrigo on…
Website: https://www.principiumstudio.com/author/rod/
LinkedIn: https://www.linkedin.com/company/principiumstudio/
Facebook: https://www.facebook.com/principiumstudio/

Connect with Gianmarco!
Website: https://www.thesellerprocess.com
Instagram: https://www.instagram.com/gianmeli/?hl=en
Facebook: https://www.facebook.com/thesellerprocess
LinkedIn: https://www.linkedin.com/in/gianmarco-meli/
Youtube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg
Facebook: https://www.facebook.com/gianmarco.meli

Tools & Useful Resources
Billo – Top UGC videos! – Our favorite place to create product videos for Amazon and social ads. It connects you with hundreds of video content creators that will shoot professional videos starting at 59$. Get 20$ off with code TSP20 – Learn More Here

Brand Push – Get your brand featured on FOX, USA Today and other media – Best quality/price PR agency for ecommerce brands. Your brand will get featured on hundreds of media outlets in just a few days. Get 25$ off with code: TSPP – Learn More Here

The Seller Process Podcast is the first podcast that offers content specifically designed for e-commerce sellers that aim to scale their business by improving their processes, creating more efficient systems, and creating excellent operational efficiency.

The host will interview expert e-commerce entrepreneurs, coaches, and professionals to create an insightful and value-packed show aimed at helping listeners to accomplish more with less time and effort through the use of systems, processes and SOPs.

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