Join Gianmarco Meli and his guest, Rodrigo Gonzalez, as they talk about branding strategies employed by leading businesses and how you can apply them in your company to transform your private label into a legitimate brand that your clients will love. If you’re wondering how to turn your Amazon private label into a strong and trusted household brand name this episode is for you!
Here’s a breakdown of what to expect in this episode:
- The first step is to know your niche.
- The power of knowing who your target audience is.
- Positioning based on product characteristics and cultural attributes.
- What is a brand archetype, and how does it work?
- And so much more!
Download the “Branding Strategy Guide” by Principium Studio and transform your Amazon private label into the next big household brand in your category!
About Rodrigo Gonzalez:
Rodrigo is a Brand Strategist with five years of experience in e-commerce and 10+ years of business consulting. He is the co-Founder of Principium Studio, a brand strategy and design studio focusing on e-commerce companies to increase their conversion rates, brand awareness, customer loyalty, and name reputation. Principium Studio has worked with big and small e-commerce brands; among the big brands include Disney, Newman’s Own, UCLA, and KONA Deep. Through its brand expansion strategies, Principium Studio has increased brands by 4-6X.
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