Join Gianmarco Meli with Neil McQueen as they talk about the art of product development and the methods first-class companies use to create the most successful brands in the world. Neil is a world-leading industrial designer and serves as Gembah’s head of design. He shares the process of effectively planning, designing, and developing products that customers would surely love. Here’s a breakdown of what to expect in this episode:
– Why have a vision specification?
– Viability, feasibility, and desirability of the product
– Choose the right key-identifiable features
– Balance what people want and how much the price is
– Suggestions for designing products customers would love
– And so much more!
Download the Vision Specification Template to produce your next winning product.
About Mina Elias:
Gembah’s head of design, Neil Macqueen, is a world-leading industrial designer with 78 patents to his name. He has spent the last ten years at Dyson, leading new product innovation teams focusing on bringing true market-leading products to fruition through insights and innovation throughout the product development journey. He has been involved in the ideation, development, and success of some of the most recognizable products in the world. His unique view of design in the context of a successful business strategy is key to Gembah’s perspective and process.
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