The System of Maximizing Amazon Ads ROI

Ask any seasoned Amazon seller about the nuances of profit maximization in this platform, and you’ll most likely hear PPC (Pay Per Click Advertising) mentioned. 

Join us in this episode of The Seller Process Podcast with Leslie Chong, a highly accomplished e-commerce and SaaS entrepreneur, and co-founder at Scale Insights, who provided essential insights on maximizing your Amazon advertising ROI.

Here’s a breakdown of what to expect in this episode:

  • Understanding Amazon PPC and Organic Rank

  • The Importance of Keyword Rankability

  • Understanding the Look Back Period

  • Strategies for Different Timeframes

  • Short, Mid, and Long-Term Performance Look Back Period

  • Boosting Keywords and Catering for Drops

  • Cutting Unoptimizable Traffic

  • Understanding Conversion Rates and Benchmarks

  • Periodic Strategy Adjustments

  • Ideal Keyword Performance and Strategy

  • Scaling Up with Single Keyword Campaigns

  • The Importance of Placement Modifiers

  • Leveraging Automation with Scale Insights

  • Defending Your ASIN with Product Page ASIN

Download “The System of Maximizing Amazon PPC Advertising ROI by Leslie Chong

About Leslie Chong:

Leslie graduated with a Bachelor’s in Engineering (Hons), starting his career in corporate finance and then into entrepreneurship. He found his foothold in online performance marketing and has been invited to esteemed conferences in the USA and Europe to share his experiences. He has successfully built a 7-figure eCommerce brand with his partner in the toys & kids product niche and was acquired by a US-based private equity firm. He has also co-founded an eCommerce education academy which has coached nearly 3000 students to start their private label brands.

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Experience a new dimension of insights with Scale Insights! Elevate your understanding and uncover valuable perspectives. Try Scale Insights today by visiting HERE!



Tools & Useful Resources

FBExcel — Best Automation Tools. FBAexcel offers powerful tools built entirely on Google Sheets to help you automate keyword research, PPC optimization, metrics tracking, and more. Sign up for free through the link below to get “Keyword Dominator”. Click here. 

Billo – Top Quality UGC videos – Our favorite place to create product videos for Amazon and social ads. It connects you with hundreds of video content creators that will shoot professional videos starting at 59$. Get 20$ off with code TSP20 – Click Here

The Seller Process Podcast is the first podcast that offers content specifically designed for e-commerce sellers that aim to scale their business by improving their processes, creating more efficient systems, and creating excellent operational efficiency.

The host will interview expert e-commerce entrepreneurs, coaches, and professionals to create an insightful and value-packed show aimed at helping listeners to accomplish more with less time and effort through the use of systems, processes and SOPs.

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