Ask any seasoned Amazon seller about the nuances of profit maximization in this platform, and you’ll most likely hear PPC (Pay Per Click Advertising) mentioned.
Join us in this episode of The Seller Process Podcast with Leslie Chong, a highly accomplished e-commerce and SaaS entrepreneur, and co-founder at Scale Insights, who provided essential insights on maximizing your Amazon advertising ROI.
Here’s a breakdown of what to expect in this episode:
Understanding Amazon PPC and Organic Rank
The Importance of Keyword Rankability
Understanding the Look Back Period
Strategies for Different Timeframes
Short, Mid, and Long-Term Performance Look Back Period
Boosting Keywords and Catering for Drops
Cutting Unoptimizable Traffic
Understanding Conversion Rates and Benchmarks
Periodic Strategy Adjustments
Ideal Keyword Performance and Strategy
Scaling Up with Single Keyword Campaigns
The Importance of Placement Modifiers
Leveraging Automation with Scale Insights
Defending Your ASIN with Product Page ASIN
Download “The System of Maximizing Amazon PPC Advertising ROI“ by Leslie Chong
About Leslie Chong:
Leslie graduated with a Bachelor’s in Engineering (Hons), starting his career in corporate finance and then into entrepreneurship. He found his foothold in online performance marketing and has been invited to esteemed conferences in the USA and Europe to share his experiences. He has successfully built a 7-figure eCommerce brand with his partner in the toys & kids product niche and was acquired by a US-based private equity firm. He has also co-founded an eCommerce education academy which has coached nearly 3000 students to start their private label brands.
Connect with Leslie Chong…
Website: https://scaleinsights.com/
LinkedIn: https://www.linkedin.com/in/lesliechongkz/
Connect with Gianmarco!
Website: https://www.thesellerprocess.com
Instagram: https://www.instagram.com/gianmeli/?hl=en
Facebook: https://www.facebook.com/thesellerprocess
LinkedIn: https://www.linkedin.com/in/gianmarco-meli/
YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg
Facebook: https://www.facebook.com/gianmarco.mel
Experience a new dimension of insights with Scale Insights! Elevate your understanding and uncover valuable perspectives. Try Scale Insights today by visiting HERE!
Tools & Useful Resources
FBExcel — Best Automation Tools. FBAexcel offers powerful tools built entirely on Google Sheets to help you automate keyword research, PPC optimization, metrics tracking, and more. Sign up for free through the link below to get “Keyword Dominator”. Click here.