The NPI Process for Effective Product Development

If you’re feeling overwhelmed and frustrated with the product development process, constantly running into roadblocks and delays, then you are not alone! Many entrepreneurs face challenges in bringing their products to market, including misaligned goals, lack of communication, and inefficient processes. Perhaps you’ve already invested time and resources into product development, only to find out that the result doesn’t meet customer needs or expectations.

In this episode of The Seller Process Podcast, Gianmarco talks with Renaud Anjoran about developing new products effectively and mitigating risks as he guides entrepreneurs through the NPI process.

Here’s a breakdown of what to expect in this episode:

  • Discover the essential steps to effectively navigate the product development process.
  • Learn to identify and tackle risks in order to safeguard your project’s success.
  • Uncover the critical role communication plays in ensuring smooth collaboration.
  • Adapt the development process to meet the unique needs of your product.
  • Recognize the value of seeking expert advice to enhance your project outcomes.

Download “The 6 Phase NPI Process” by AGILIAN and start creating your next home-run product!

About Renaud Anjoran:

Renaud Anjoran is a Partner at Sofeast, a service provider that helps develop and manufacture new products in China & India. Sofeast sets up the supply chain management in a way that allows for transparency and control.

Renaud has than 18 years of experience working on the ground in China. He holds several ASQ certifications including quality engineer and reliability engineer.

He was quoted in Bloomberg, the Wall Street Journal, New Yorker, Fortune, and the Los Angeles Times.

Connect with Renaud Anjoran


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The Seller Process Podcast is the first podcast that offers content specifically designed for e-commerce sellers that aim to scale their business by improving their processes, creating more efficient systems, and creating excellent operational efficiency.

The host will interview expert e-commerce entrepreneurs, coaches, and professionals to create an insightful and value-packed show aimed at helping listeners to accomplish more with less time and effort through the use of systems, processes and SOPs.

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