In this episode of The Seller Process Podcast, Gianmarco talks with Chris Rawlings about the best practices, tips, and secrets to running successful PPC retargeting campaigns. After founding his own 7 figure Amazon brand, Chris founded Sophie Society to provide excellent PPC launch and PPC management to brands looking to grow fast. He has since owned, advised, or managed dozens of 7 and 8-figure brands on Amazon. He now teaches and mentors other sellers through the Titan network as a leader in their top tier of sellers. Before entering the Amazon ecosystem Chris cofounded tokenized startup fund 22X.
Here’s a breakdown of what to expect in this episode:
- Purchase remarketing
- Views remarketing
- Remarketing within sponsored products.
- Category limits of remarketing campaigns
- Risk of remarketing campaigns
- Self-targeted product placement ads and how they work
- PPC Tree of Potential – an internal tool used to route the different recipes for PPC
Download the “Complete Amazon Advertising Space Chart” by Sophie Society to discover every possible campaign set up on Amazon.
About Chris Rawlings:
Chris Rawlings helps Amazon sellers accelerate sales and profit with PPC. He spends his time helping Amazon Sellers successfully launch products in all major Amazon Markets. He is the Founder and CEO of Sophie Society Co. and is focused on scaling his business which is an Amazon optimization platform.
Chris was the founder of 7 figure Ecommerce brand in the spinal health space. It was his experience with this brand that lead him to create the first version of Judolaunch. He successfully grew his Amazon business in 2015 while living out of his backpack and motorcycling from cafe to cafe around New Zealand. From there he developed a tech-based solution to grow his Amazon business, in part by expanding into international markets. He pulled some top Amazon-selling experts together and that was how Judolaunch was born.
Chris has a degree in physics and spends his free time pondering the fact that most of the atoms in his body used to be in the center of a star.”
Connect with Chris Rawling!
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Tools & Useful Resources
Helium10 – Must-Have for every Amazon Sellers – Best software for product scouting, keyword research, listing optimization, and much more. Get 10% off for a lifetime with code: THESELLERPROCESS10 – Learn More Here
PickFu – Polls & Split Tests – Perfect for split testing product variations before launching them. Also useful to optimize your listings by getting real instant data. Get 50% off your first poll with code: THESELLERPROCESS – Learn More Here