Public Relations, whether through media or local journalists, is often associated with big corporations. What if there is a way for small businesses and startups to leverage the power of PR to grow their businesses?
In this episode of The Seller Process Podcast, Gianmarco talks with Mickie Kennedy about 8 distinct steps to getting media coverage. Mickie is the founder of eReleases, a company that helps small businesses, startups, and authors get website traffic and better-quality customers through coverage in the media.
Here’s a breakdown of what to expect in this episode:
- What is eReleases?
- The 8 steps
- First Step: Owning your story.
- Second Step: Researching for gaps.
- Third Step: “Quote me on it.”
- Fourth Step: Being the contrarian.
- Fifth Step: Stats and Data
- Sixth Step: Newsjacking
- Seventh Step: Don’t neglect local media.
- Eight Step: Don’ t ignore the visual representation.
- What can eReleases do for you?
Download the guide “8 Steps to Getting Media Coverage” by Ereleases, to learn how your brand can get featured in popular online and local media outlets!
About Mickie Kennedy:
Mickie Kennedy founded eReleases 24 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. eReleases has grown since then and even works with big names now. They deliver personal service and exceptional value to every customer, with every press release, at every price point.
He lives in Baltimore County with his family and two feuding cats. He enjoys British science fiction and acknowledges an unhealthy addiction to diet soda. He holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University.
Connect with Mickie Kennedy…
Free Masterclass: https://www.ereleases.com/plan/
Connect with Gianmarco!
Tools & Useful Resources
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