Maximize Your Amazon PPC Strategy with Bernard- An Expert’s Guide to Optimal Sponsored Product Campaigns!
In this episode, join Gianmarco Meli and Bernard Nader as they dive into PPC advertising on Amazon. Bernard shares his tips on creating a routine and calendar for PPC management, auditing your account, and customizing your strategy to fit your brand and product. Next, learn how to focus on sponsored products, keep track of your SOPs with Trello, and understand the importance of profit margins and budget management. Then, take advantage of this expert’s guide to optimize your sponsored product campaigns for eCommerce success!
Here’s a breakdown of what to expect in this episode:
- Importance of understanding the numbers of your business, including profit margins per product, at the SKU level.
- Need to audit your Amazon PPC account before implementing any new strategy to ensure that it is ready and can generate profits.
- Use of project management tools, such as Trello or Asana, to create a systemized schedule for PPC activities, which can provide peace of mind, stability, and control over the PPC sales aspect of the Amazon business.
- Importance of having a calendar or schedule to keep track of PPC activities
- Customization of PPC strategies based on brand and product
- And so much more!
Download the “Cutting SP Bleeding Keywords SOP” by Bernard Nader
About Bernard Nader:
From Engineer to Amazon Ads Specialist
In 2016, Bernard stumbled upon a challenge while selling on Amazon – poor organic ranking and wasted ad spend. This ignited his passion to learn everything about the Amazon advertising platform. He devoted years of his life to studying through various paid courses, attending seller conferences and meetups, and implementing and testing different strategies.
As a result, he engineered a proprietary and proven ad system, which can rapidly grow and scale Amazon businesses in just 87 days. Through his hard work and dedication, he has transformed from an engineer to an Amazon Ads specialist.
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