Join Gianmarco Meli and his guest, Dr. Travis Zigler, as they discuss how to effectively attract users to your product, capture their emails, and convert them into loyal customers of your brand. Dr. Travis, a successful optometrist-turned-ecommerce-entrepreneur provides advice on Amazon PPC and Amazon sales. In this episode, Dr. Zigler will share strategies to help you build a trusting relationship with your customers, create a targeted audience, and maximize your sales. If you’re looking to create a deeper connection with your customers and build an audience you can reach out to for product feedback, new launches, or even repeat orders, this episode is for you.
Grow Your Brand with Dr. Travis – Amazon PPC, Ecommerce & More!
Here’s a breakdown of what to expect in this episode:
- Creating a landing page or blog post and driving it with Google Ads and Facebook Ads,
- Create a blog post around a problem that your product solves by focusing on a problem-based keyword
- Focus on the revenue generated rather than the conversion rate when sending external traffic to Amazon
- The importance of congruency when creating landing pages and other online content
- Setting up an email flow for a giveaway promotion
- And so much more!
Download the “PAN-EU Guide” by Spacegoats, to learn more about logistics and compliance in the European marketplaces.
About Dr. Travis Zigler:
Dr. Travis Zigler is a recovering optometrist turned ecommerce entrepreneur. He is the founder of Eye Love, https://eyelovethesun.com, whose mission is to heal 1,000,000 dry eye sufferers naturally. Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation, https://eyelovecares.org.
Due to the success of Eye Love (over $5.4 million in 2021), others have asked if Dr. Travis would help them grow their business online, and more specifically with Amazon, which led to the creation of the Profitable Pineapple Ads Agency (Why Pineapple… Why Not?). Specializing in Amazon PPC, Dr. Travis blogs about Amazon PPC and selling on Amazon, and also has a free Amazon PPC Masterclass, which you can check out here: http://profitablepineapple.com/
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