Join Gianmarco Meli with Daniel Lai as they talk about the strategy to maximize the effectiveness of PPC ads to help the business grow sustainably. Daniel is the head of seller engagement at Scale Insights and has co-founded multiple e-commerce brands. He shares the campaign structure used by some of the best seven-figure sellers and provides the exact workflow they use. Here’s a breakdown of what to expect in this episode:
– What makes Daniel’s campaign strategy more effective
– How the negation strategy works
– Export the right keywords that are performing
– Identify high-performing keywords and export them as individual campaigns
– And so much more!
Download the Campaign Structure Playbook and understand how to create multiple campaigns fast for scaling profitability on Amazon.
About Daniel Lai:
Daniel has been at the forefront of driving innovations and delivering real-time skillsets in the e-commerce space.
He has co-founded multiple e-commerce brands which have consistently delivered million-dollar annual sales. In 2021, he successfully sold off his Toys & Games brand for a 7-figure sum.
Daniel is the head of seller engagement at Scale Insights, which equip e-commerce sellers with the best tools to scale their business effectively in the shortest possible time.
Tools & Useful Resources
Scale Insights – Automate PPC Optimization. The PPC automation tool that we prefer. There are lots of smart algorithms that will do most of the optimization work for you. Check all algorithms through the button below and test them free for 30 days + 10% OFF discount.
PickFu – Polls & Split Tests. Perfect for split testing product variations before launching them. Also useful to optimize your listings by getting real instant data. Get 50% off your first poll with code: THESELLERPROCESS.