The Ultimate Keyword Research Process

Join Gianmarco Meli with Brett Bercaw as they talk about the most efficient process to perform keyword research and identify the best possible keyword list to optimize, launch, and advertise products on Amazon. Brett is an Amazon seller and founder of FBA Excel. He shares his ultimate keyword research process. Here’s a breakdown of what to expect in this episode:

– Overview of the keyword research process
– Look for the top ten competitors
– Organic versus sponsored products
– Search volume market share
– Method to prioritize keywords
– And so much more!

Get “Keyword Dominator” to take your keyword research process to the next level, simply sign up through the button below!

About Brett Bercaw:

Brett Bercaw spent ten years in corporate America working long hours, moving up the corporate ladder and got tired of working for someone else. So he quit his job right before COVID, thanks to his supportive wife, and started his first Amazon brand. Brett recently sold that brand for a nice chunk of change, and he is now focused on building more brands while helping other sellers scale theirs using some innovative Google Sheets-based tools.

Tools & Useful Resources

FBA Excel – The best Spreadsheet Sets to manage all Amazon Operations. My favourite Keyword Research spreadsheet to automate keyword research. Get FREE “Keyword Dominator” through this link:

BrandPush – Get your brand featured on FOX, USA Today and other mediaBest quality/price PR agency for ecommerce brands. Your brand will get featured on hundreds of media outlets in just few days. Get 25$ off with code: TSPP.

Scale Insights – Automate PPC Optimization.  The PPC automation tool that we prefer. There are lots of smart algorithms that will do most of the optimization work for you. Check all algorithms through the button below and test them free for 30 days + 10% OFF discount.


About Mina Elias:

Gembah’s head of design, Neil Macqueen, is a world-leading industrial designer with 78 patents to his name. He has spent the last ten years at Dyson, leading new product innovation teams focusing on bringing true market-leading products to fruition through insights and innovation throughout the product development journey. He has been involved in the ideation, development, and success of some of the most recognizable products in the world. His unique view of design in the context of a successful business strategy is key to Gembah’s perspective and process.

Tools & Useful Resources

Brand Push – Get your brand featured on FOX, USA Today and other media.  Best quality/price PR agency for ecommerce brands. Your brand will get featured on hundreds of media outlets in just few days. Get 25$ off with code: TSPP. Tools & Services | The Seller Process Podcast

PickFu – Polls & Split Tests.  Perfect for split testing product variations before launching them. Also useful to optimize your listings by getting real instant data. Get 50% off your first poll with code: THESELLERPROCESS. Split testing, optimization, and instant consumer research | PickFu


The Seller Process Podcast is the first podcast that offers content specifically designed for e-commerce sellers that aim to scale their business by improving their processes, creating more efficient systems, and creating excellent operational efficiency.

The host will interview expert e-commerce entrepreneurs, coaches, and professionals to create an insightful and value-packed show aimed at helping listeners to accomplish more with less time and effort through the use of systems, processes and SOPs.

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