PPC Analytics: Track the Most Important Metrics

Join Gianmarco Meli with Mina Elias as they talk about a better system to take control of metrics to leverage the true power of ad campaigns. Mina is the CEO of MMA Nutrition LLC and the founder of PPC University. He shares his method to keep track of metrics, analyze them, and make informative decisions. Here’s a breakdown of what to expect in this episode:

– Main metrics to track to control PPC efforts
– Analyze numbers in the spreadsheet
– Ballpark figures to follow when metrics go in the right direction
– What to do to get metrics back on track
– Advice to achieve more with less in Amazon PPC
– And so much more!

Planning to optimize your campaign and give a trip to excessive ad spend? Here is a simple and easy-to-use template to diagnose your ad performance, make better decisions and turbocharge your product performance.

About Mina Elias:

Mina is a multiple seven-figure seller in the supplement industry, investor, Amazon PPC expert, and founder of the PPC university. Mina excels at developing cutting-edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon. His goal is to disrupt the supplement industry and make a significant positive impact by cleaning up the market and giving consumers the supplements they deserve.

Tools & Useful Resources

Billo – Top-quality product videos.  Our favorite place to create product videos for Amazon and social ads. It connects you with hundreds of video content creators that will shoot professional videos starting at 59$. https://billo.app/?ref=gianmarcomelim

Scale Insights – Automate PPC Optimization.  The PPC automation tool that we prefer. There are lots of smart algorithms that will do most of the optimization work for you. Check all algorithms through the button below and test them free for 30 days + 10% OFF discount. https://scaleinsights.com/features/thesellerprocess


The Seller Process Podcast is the first podcast that offers content specifically designed for e-commerce sellers that aim to scale their business by improving their processes, creating more efficient systems, and creating excellent operational efficiency.

The host will interview expert e-commerce entrepreneurs, coaches, and professionals to create an insightful and value-packed show aimed at helping listeners to accomplish more with less time and effort through the use of systems, processes and SOPs.

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