Join Gianmarco Meli with Brian Johnson to talk about strategies and actionable tips to differentiate your brand effectively and stand out from the competition. Brian is a Texas-based advertising strategist, brand architect, and co-founder of CANOPY Management, an Amazon marketing and management agency. He provides four steps to exponentially improve your listing attractiveness and outplay the competition. Here’s a breakdown of what to expect in this episode:
– Identify patterns and common themes within product niches
– Grab the shoppers’ attention visually
– Hook interest by pointing out what the product has that others do not
– Make the benefits of buying the product obvious
– And so much more!
Download the 4 Steps to Stand Out from the Competition used by Brian Johnson to outsmart the competition with attention grabbing listings!
About Brian Johnson:
Brian R. Johnson has helped over 20,000 brands sell over $1-billion on Amazon through ad strategy and conversion rate optimization. He offers guidance to, and partners with, brands and sellers through his online community, Amazon PPC Troubleshooting, as well as through coaching, software, training courses, and his flagship done-for-you advertising agency, CANOPY Management.
Tools & Useful Resources:
– Helium 10 – Essential tool to perform most of the operations related to your product research before deciding where to source it
Note: these are aﬃliate links that will give you a discount if you decide to subscribe to the tool, and will give me a small commission to help to support the generation of free content like this episode. I personally use these tools in my own private label brand therefore I recommend sellers to take advantage of them to simplify and automate their operations.