4 Steps to Stand Out from the Competition

Join Gianmarco Meli with Brian Johnson to talk about strategies and actionable tips to differentiate your brand effectively and stand out from the competition. Brian is a Texas-based advertising strategist, brand architect, and co-founder of CANOPY Management, an Amazon marketing and management agency. He provides four steps to exponentially improve your listing attractiveness and outplay the competition. Here’s a breakdown of what to expect in this episode:

– Why there is a need to stand out from the competition
– Identify patterns and common themes within product niches
– Grab the shoppers’ attention visually
– Hook interest by pointing out what the product has that others do not
– Make the benefits of buying the product obvious
– And so much more!

Download the 4 Steps to Stand Out from the Competition used by Brian Johnson to outsmart the competition with attention grabbing listings!

About Brian Johnson:

Brian R. Johnson has helped over 20,000 brands sell over $1-billion on Amazon through ad strategy and conversion rate optimization. He offers guidance to, and partners with, brands and sellers through his online community, Amazon PPC Troubleshooting, as well as through coaching, software, training courses, and his flagship done-for-you advertising agency, CANOPY Management.

Check out Brian’s agency, CANOPY Management: https://canopymanagement.com

Brian’s PPC software:

Tools & Useful Resources:

Helium 10 – Essential tool to perform most of the operations related to your product research before deciding where to source it

Get 10% off a month for lifetime with code

THESELLERPROCESS10”: https://bit.ly/3ATFyHv

Note: these are affiliate links that will give you a discount if you decide to subscribe to the tool, and will give me a small commission to help to support the generation of free content like this episode. I personally use these tools in my own private label brand therefore I recommend sellers to take advantage of them to simplify and automate their operations.

Gianmarco Meli is a serial entrepreneur and e-commerce business owner with 6 years of e-commerce experience living and doing business in China.
He launched his first e-commerce startup in Shanghai in 2016, backed by Chinaccelerator (an SOSV venture capital fund), and subsequently moved to sell on Amazon a couple of years later. He graduated from "Run Like Clockwork", an accelerator program based on the best-selling book "Clockwork", where he learned to apply the best systems and methods to effectively scale operations of his Amazon business.
Now his mission is to leverage the power of systems, processes, and people to generate long-term impact with his businesses while sharing his knowledge and helping other entrepreneurs master the art of business efficiency along the way.

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