Greenlight Analysis: The Only Metrics that Matter in Product Validation

Join Gianmarco Meli with Neil Twa to talk about product selection and profitability. Neil is the founder and CEO of Voltage Digital Marketing, a company that launches,
operates, acquires, and represents some of the top 1-5% sellers on Amazon. He
shares his blueprint to build the best long-term branding strategy to dominate
the competition.

Here’s a breakdown of what to expect in this episode:
– How to generate product ideas
– Three profitability metrics and why they are so critical
– Recommended thresholds for margin, net profit, and ROI
– How to shift mindset and focus on customer lifetime value
– Techniques to expand the brand and improve the important metrics
– And so much more!

Download the Green Light Analysis spreadsheet from Voltage to validate your products against the most important profitability metrics! 

About Neil Twa:

Neil Twa is 
the founder and CEO of Voltage Digital Marketing. He has been launching, operating, and growing private label e-commerce businesses for the last nine years. As of today, he and his clients have sold over $100 million+ in physical products primarily through the Amazon FBA sales channel. Neil shares his blueprint for building an online business that can generate a passive six-figure income in just 12 months while setting up the business for potentially millions in sales within 18 months.

Check out Neil’s Business Builders Program:

Send “
SELLERPROCESS” to Neil at +14174134209 or by chat at: for a special treatment 🙂

Tools & Useful Resources:

Helium 10 – Essential tool to perform most of the operations related to your product research before deciding where to source it

Get 10% off a month for lifetime with code


Note: these are affiliate links that will give you a discount if you decide to subscribe to the tool, and will give me a small commission to help to support the generation of free content like this episode. I personally use these tools in my own private label brand therefore I recommend sellers to take advantage of them to simplify and automate their operations.

Gianmarco Meli is a serial entrepreneur and e-commerce business owner with 6 years of e-commerce experience living and doing business in China.
He launched his first e-commerce startup in Shanghai in 2016, backed by Chinaccelerator (an SOSV venture capital fund), and subsequently moved to sell on Amazon a couple of years later. He graduated from "Run Like Clockwork", an accelerator program based on the best-selling book "Clockwork", where he learned to apply the best systems and methods to effectively scale operations of his Amazon business.
Now his mission is to leverage the power of systems, processes, and people to generate long-term impact with his businesses while sharing his knowledge and helping other entrepreneurs master the art of business efficiency along the way.

Join the discussion

More from this show


Capturing Systems & Creating SOPs

The ultimate guide to systemize your business and accomplish more with less!

Open chat
Ask me any question!
The Seller Process
Looking to scale by systemizing your ecom business? 🚀
Reply "YES" and I'll send you my private resource list to scale with the right systems 🚀

Or open the chat for any question! 👍