Kill Your Conversion Killers on Shopify

Join Gianmarco Meli with Joris Bryon as they talk about conversion rate optimization. Joris is the founder and CEO of, a remote team of e-commerce, conversion optimization, and email marketing specialists. He shares their proprietary process to continuous revenue optimization.

Here’s a breakdown of what to expect in this episode:
– A common mistake in conversion rate optimization
– The DEXTER Method: five steps to continuous revenue optimization
– How expert review helps to uncover potential site issues
– Minimum traffic required to run A/B tests
– Avoid these errors when conducting A/B testing
– And so much more!

Download Joris’ full book “Kill Your Conversion Killers“, a top-rated Amazon book to uncovering the best methodologies to increase the conversion rate of your store, get your copy now!

About Joris Bryon:
Joris Bryon is the co-founder of, a remote team of conversion optimization specialists. The agency serves high-revenue e-commerce stores that are ready for continuous growth. With nearly 1000 A/B tests under his belt, Bryon wrote Kill Your Conversion Killers to help all the online stores he hasn’t worked with (yet). Along with keeping his hands in day-to-day client projects, he regularly lectures on optimization at the University College Ghent in Belgium. His ultimate goal is to spend more time traveling, learning, and teaching. Bryon and his wife live in Valencia, Spain.

Visit Joris’ DEXTER Agency:

Tools & Resources Mentioned:


Gianmarco Meli is a serial entrepreneur and e-commerce business owner with 6 years of e-commerce experience living and doing business in China.
He launched his first e-commerce startup in Shanghai in 2016, backed by Chinaccelerator (an SOSV venture capital fund), and subsequently moved to sell on Amazon a couple of years later. He graduated from "Run Like Clockwork", an accelerator program based on the best-selling book "Clockwork", where he learned to apply the best systems and methods to effectively scale operations of his Amazon business.
Now his mission is to leverage the power of systems, processes, and people to generate long-term impact with his businesses while sharing his knowledge and helping other entrepreneurs master the art of business efficiency along the way.

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